Soft Power in China : Public Diplomacy through Communication (Palgrave Macmillan Series in Global Public Diplomacy)

This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.