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Pricing Perspectives : Marketing and Management Implications of New Theories and Applications

Rothenberger, Sandra (EDT)/ Siems, Florian (EDT)
201.41 SGD
Member Price
181.27
English

Product Description

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

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