Back

Zoom Roll over image to zoom in

Influencer Marketing : Building Brand Communities and Engagement

Yesiloglu, Sevil (EDT)/ Costello, Joyce (EDT)
82.31 SGD
Member Price
74.08
English

Singapore Main Store

Not Available

E02-05 Floor (, )
E02-06 Floor (, )
D08-02 Floor (, )

Product Description

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience.

... Read Full Text

Unavailable

This product is currently out of stock. Please check back later.

Discount is applied at checkout.

Recently Viewed Items

Related Products