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The Psychology of Advertising (3RD)

Fennis, Bob M/ Stroebe, Wolfgang
92.86 SGD
Member Price
83.58
English

Singapore Main Store

Available

E02-06 Floor (, )
E02-07 Floor (, )
D08-05 Floor (, )

Product Description

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.

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