Wide-Angle Vision : Beat Your Competition by Focusing on Fringe Competitors, Lost Customers, and Rogue Employees

Praise for Wide Angle Vision "In this book, Wayne Burkan shows us that the vantage points from which we view and act can earn us critical advantages if we are willing to stretch our thoughts and practices beyond the edge of conventional thinking." - Robert W. Galvin Chairman of the Executive Committee and former CEO of Motorola "Wayne Burkan's Wide-Angle Vision is a very pragmatic and useful guide to dealing with and implementing change. His concept of 'edge' as it relates to customers, employees, and competitors should help many organizations struggling with the rapidly changing marketplace and the endless panaceas being promoted." - David R. Stamper Vice President and General Manager, Hitachi Data Systems, Latin American Division "At Southwest Airlines, we redefined air transportation by utilizing 'edge thinking.' Wayne Burkan is offering a 'flight plan' that if studied, understood, and followed, will improve your bottom line for the long term. If you really want to be on the 'leading edge' for your product or service, this is the place to begin." - Howard Putnam Speaker, author, and former CEO of Southwest Airlines "Wayne Burkan has brought our attention to a great source of potential opportunities for profitable growth if we take his advice and really listen to those challenging customers, potential customers, small competitors, and unhappy employees whom we often want to dismiss as difficult." - D. H. Davis President and Chief Operating Officer, Rockwell International Corporation "Strategically thought-provoking! It's just what busy leaders need to ensure they are focused on gaining a competitive edge. An easy-to-read wake up call for organizations and managers. Wayne Burkan challenges us to confront the perils of tunnel vision and the promise of a wider perspective. So simple, so clear, so right!" - Donald Himelfarb President, Thrifty Rent-A-Car System, Inc. Conventional business wisdom says to get close to your best customers, watch your biggest competitors,