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The Complete Guide to Special Event Management : Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Ol

Catherwood, Dwight W. (EDT)/ Van Kirk, Richard L./ Catherwood, Dwight
137.34 SGD
Member Price
123.61
English

Product Description

Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
... Read Full Text

Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.

... Read Full Text

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