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Public Relations for Dummies (For Dummies (Business & Personal Finance)) (2ND)

Yaverbaum, Eric/ Bly, Robert W./ Benun, Ilise
36.60 SGD
Member Price
32.94
English

Singapore Main Store

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E02-06 Floor (, )
E02-07 Floor (, )
D08-05 Floor (, )

Product Description

This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.

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