Global Literacies : National Cultures and Business Leadership

Throughout the world, business executives ask themselves the same questions: How can I thrive in a new global marketplace? How can I apply my own experiences, personal, professional and cultural, in working with customers, suppliers, and competitors? What are the assets, and liabilities, of any national enterprise? Dozens of books and hundreds of articles have attempted to explore these key issues, but GLOBAL LITERACIES is the first to do so in a verifiable way. Using the exclusive results of a worldwide consulting firm survey of more than 3,000 leading business executives by Watson Wyatt, Robert Rosen produces the first model of the 'global leadership universals' critical for world-class excellence. Incorporating face-to-face interviews with more than seventy of the world's best known CEOs, including Sir Peter Bonfield, Chairman of BT, as well as short, sophisticated profiles of twenty-two national cultures, this book of insights and lessons is groundbreaking work on a hot subject.