Amateurs and Professionals in Post-War British Sport (British Politics and Society)

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English

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The pressures and demands of professionalism and commercialization have transformed Britain's sports. At the end of the 20th century sports have been packaged and marketed as mass entertainment for a national or even international audience. This volume explores different facets of this phenomenon.

This volume explores different facets of the pressures and demands of professionalism and commercialization: from the postwar years to the 21st-century.

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