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Uncover the Hidden Power of Television Programming : ...And Get the Most from Your Advertising Budget (1-off Series)

Name: Uncover the Hidden Power of Television Programming : ...And Get the Most from Your Advertising Budget (1-off Series)
Brand: Sage Pubns
SKU: 00000_00000_00000_00000
Price: 230.73 SGD
Availability: InStock

Clancy, Kevin J./ Lloyd, David W.

230.73 SGD

Member Price

207.66

English

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Product Description

Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.

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Publisher

Sage Pubns

Publication Date

Aug 1999

ISBN

9780761915829

Pages

236

Item Type

Book

Format

Paperback

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Uncover the Hidden Power of Television Programming : ...And Get the Most from Your Advertising Budget (1-off Series)

Product Description

Available to Order

Uncover the Hidden Power of Television Programming : ...And Get the Most from Your Advertising Budget (1-off Series)

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