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Digital Play : The Interaction of Technology, Culture, and Marketing

Kline, Stephen/ Dyer-Witheford, Nick/ de Peuter, Greig
79.32 SGD
Member Price
71.39
English

Product Description

A uniquely critical study of video gaming that blends perspectives from political economy, cultural studies, and communications theory.
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Traces the development of video gaming from its origins in hacker circles to its status as a $20 billion global cultural industry. This book intends to debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences.

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