Small-Scale Social Survey Methods (Real World Research)

Carrying out a survey is a common element in postgraduate study and professional practice. Surveys are usually done badly but could easily be done to a higher standard by using the straightforward guidance provided in "Small -Scale Social Survey Methods". In this practical and introductory book Gillham provides guidance on: finding the right group to respond to the survey; developing the right questions to ask; understanding the different types of sampling; and analysing the data produced by the survey. "The Real Word Research" series provides readers in a variety of fields - academia, business and the professions - with accessible concise and reliable guides to all of the important aspects of research projects and their methods.