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Consumer Behaviour : Perspectives, Findings and Explanations

O'Shaughnessy, John
109.78 SGD
Member Price
98.81
English

Product Description

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
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A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

... Read Full Text

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