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Planning the Corporate Reputation (RLE Marketing) (Routledge Library Editions: Marketing)

Markham, Vic
545.91 SGD
Member Price
491.32
English

Product Description

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
... Read Full Text

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

... Read Full Text

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