International Management and Language (Routledge Studies in International Business and the World Economy)

122.67 SGD
Member Price
110.41
English

Product Description

Globalization processes have resulted in the emergence of business and management networks in which the sharing of knowledge is of crucial importance. Combining two contemporary and important subject areas – namely that of international management and also language and communication in multi-language contexts – the author of this book presents a wealth of ideas, examples and applications taken from international and global contexts, which show that ‘language matters’ in the pursuit of international business affairs. The book establishes the theoretical core of its main ideas by introducing two orientations (social construction and linguistic relativity) and demonstrates how they can be drawn on to frame and understand the activities of managers. Highly innovative and topical, Susanne Tietze’s book will appeal to students of international management and international human resource management as well as those studying intercultural communication. It is also useful for managers and practitioners who work internationally.

The first book to thoroughly address the issue of management and language from a rigorous academic perspective, International Management and Language takes an international approach to the subject, covering several countries in detail as well as examining the entire topic from an international perspective.

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