Alternative Media Meets Mainstream Politics : Activist Nation Rising (Bloomsbury Studies in Political Communication)

Alternative Media Meets Mainstream Politics: Activist Nation Rising demonstrates the rising role that alternative media play in contemporary mainstream political communication. The rise of the modern Internet and social media platforms have allowed for the proliferation of alternative media across society in ways that were not possible twenty years ago. Today, alternative media have become more intertwined with mainstream media and have become increasingly relevant in mainstream political communication. Contributors focus on three primary sites where such media seem to have established growing influence in recent years: political parties, mainstream political news, and the production of participatory media that allow for engagement. Scholars of communication, political science, sociology, and media studies will find this collection useful.