Some of the ideas presented in this book, particularly ideas about market share and competitive strategy, run contrary to the prevailing view of the hospital as the center of the healthcare marketing universe. Halley, a consultant specializing in medical practice networks, presents a different perspective on the concept of integrated medical services, arguing that a sustainable competitive advantage must begin with a primary care strategy that is integrated with specialists, service lines, and hospitals. He describes a competitive model based on the needs, wants, and priorities of various customers (including referring physicians) and the roles of physicians and hospitals in meeting them to achieve a sustainable competitive advantage. The book is for hospital executives and strategists in medical service providers. Annotation 2008 Book News, Inc., Portland, OR (booknews.com)
