"It's harder than it looks" Stephenson states in his study of farmers' markets in Oregon. As a professor at Oregon State University and coordinator of the Small Farms Project, he has had ample opportunity to discover this. In this study, Stephenson charts the history of the markets, how and why they were established. He also discusses why many of them fail. A large part of the book covers the management of the markets, regulations and pitfalls. With an increasing awareness of the importance of buying locally-grown produce, more markets will no doubt be appearing. Stephenson provides a solid guide for those wishing to start one and a fascinating sociological examination of this decidedly grass roots event. Annotation 2008 Book News, Inc., Portland, OR (booknews.com)
