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Seeing the How : Transforming What People Do, Not Buy, to Gain Market Advantage

Adamson, Allen P.
47.95 SGD
Member Price
43.16
English

Singapore Main Store

Available

E02-05 Floor (, )
E02-06 Floor (, )
D13-03 Floor (, )

Product Description

Among today's most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories.

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