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Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Name: Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Brand: IGI Global
SKU: 00000_00000_00000_00000
Price: 576.82 SGD
Availability: InStock

Keikhosrokiani, Pantea (EDT)

576.82 SGD

Member Price

519.14

English

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Product Description

Focuses on the concepts, theories, and analytical techniques to track consumer behaviour change. The book presents multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behaviour shifts and improve decision making among businesses.

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Publisher

IGI Global

Publication Date

Jun 2022

ISBN

9781668441688

Pages

335

Item Type

Book

Format

Hardcover

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Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Product Description

Available to Order

Consumer Behavior Change and Data Analytics in the Socio-Digital Era

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