Back

Zoom Roll over image to zoom in

Marketing Fashion, Second edition : Strategy, Branding and Promotion (2ND)

Posner, Harriet/ Mumau, Patricia (ILT)
73.95 SGD
Member Price
66.56
English

Singapore Main Store

Available

F17-02 Floor (, )
F19-02 Floor (, )
F16-04 Floor (, )

Product Description

A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

... Read Full Text

Available to Order

Usually dispatches within 3-5 business days

While every attempt has been made to ensure stock availability, occasionally we may run out of stock at our stores.

Free domestic shipping on orders over 50.00SGD

Discount is applied at checkout.

Recently Viewed Items

Related Products