A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment (Emerald Gems)

128.16 SGD
Member Price
115.35
English

Product Description

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment

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