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Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

El-Gohary, Hatem (EDT)/ Edwards, David (EDT)/ Mimoun, Mohamed Slim Ben (EDT)
595.14 SGD
Member Price
535.63
English

Product Description

Provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses' ability to create and customize customer value and loyalty.

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