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Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality

Gustavo, Nuno (EDT)/ Pronto, Joao Miguel (EDT)/ Carvalho, Luisa (EDT)
393.70 SGD
Member Price
354.33
English

Product Description

Serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions.

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