§16§This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN's Sustainable Development Goals. This book, linking theory with practical application, offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.§ §04§§Part I. The financial-entrepreneurial innovation-technology convergence.- Chapter 1. How Fintech was born?.- Chapter 2. Technological possibilities.- Chapter 3. Entrepreneurship in the Fintech industry.- Part II. Exploring opportunities in Fintech.- Chapter 4. Dynamics of Fintech and the broad financial industry.- Chapter 5. Financial consumer behavior and decision making.- Chapter 6. Consumer segments in the Fintech market.- Chapter 7. Differentiation and sustainable competitive advantage.- Part III. Exploiting opportunities in Fintech.- Chapter 8. Effectuation as a strategic approach.- Chapter 9. Developing a product-market fit.- Chapter 10. Measuring venture performance.- Part IV. Broad outcomes of Fintech.- Chapter 11. Societal outcomes of Fintech.- Chapter 12. Designing a future for Fintech.§ §02§Pável Reyes-Mercado is professor at Universidad Anáhuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America. §04§hip vs transactionality-Actionable framework to assess competitive advantages§Part III. Exploiting opportunities in FintechChapter 8. Effectuation as a strategic approach-Causal approach to strategy formation-The suitability of effectuation as strategy in Fintech-The effectuation approachoAdaptationoProblems as business opportunitiesoAffordable lossesoFlexibilityoResilience-The liability of newness: Resource shortage, lack of brand awareness and trust-An actionable effectuation framework in Fintech§Chapter 9. Developing a product-market fit-Socio-technical approaches to Fintech-Business viability and technology feasibility in Fintech-Pricing, branding, and communication of the value proposal §04§IV. Broad outcomes of FintechChapter 11. Societal outcomes of Fintech-Societal impact of the Fintech industry-Financial inclusion-UN development objectives-Digital and financial divide-Money laundering and cashless society§Chapter 12. Designing a future for Fintech-Design-based prospective strategies-Trends identification for the Fintech industry-A framework to prospect Fintech evolution
