The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Larissa A. Grunig and James E. Grunig Foreword
Betteke van Ruler and Dejan Vercic Overview of public relations and communication management in Europe
Karl Nessmann Austria
Luc Pauwels and Baldwin Van Gorp Belgium
Klaus Merten Intermezzo: A constructivistic approach to public relations
Nenad Brkic and Melika Husic Bosnia-Herzegovina
Minka Zlateva Bulgaria
Boris Hajos and Ana Tkalac Croatia
Kaja Tampere Estonia
Jaakko Lehtonen Finland
Susanne Holmström Intermezzo: The reflective paradigm of public relations
Valérie Carayol France
Günter Bentele and Ivonne Junghänel Germany
Prodromos Yannas Greece
György Szondi Hungary
Francis Xavier Carty Ireland
Ryszard Lawniczak Intermezzo: The transitional approach to public relations
Tony Muzi Falconi and Renata Kodilja Italy
Carmel Bonello Malta
Betteke van Ruler The Netherlands
Pål Horsle Norway
Ryszard Lawniczak Poland
Juliana Raupp Intermezzo: Public sphere as central concept of public relations
José Viegas Soares and António Marques Mendez Portugal
Katerina Tsetsura Russia
Milenko D. Djuric Serbia and Montenegro
Ivan Záry Slovakia
Dejan Vercic Slovenia
Jószef Katus Intermezzo: Civil society and public relations
Ma de los Ángeles Moreno Fernandez Spain
Bertil Flodin Sweden
Ulrike Röttger Switzerland
Zafer Özden and Mine Saran Turkey
Roland Burkart Intermezzo: Consensus-oriented public relations (COPR): A concept for planning and evaluation of public relations
Eric Koper United Kingdom
Günter Bentele New perspectives of public relations in Europe
Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.
Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.
