§16§Addressing the wide-ranging challenges of global entrepreneurship and innovation faced by both East and West, this edited volume provides a multi-faceted overview of the complexity facing entrepreneurial firms within global value chains. Viewed from the context of an emerging multi-polar world in which Europe and Asia are seen as major actors, the book explores their relations which are becoming increasingly crucial for the understanding of global politics, trade, technology, culture and travel. Global Innovation and Entrepreneurship includes case studies and discussions from a range of sectors and takes a unique cross-disciplinary perspective from European as well as East and South Asian authors.§ §04§§1 Introduction: International to Global (Frank Go, Stephen Little and Teresa Poon).- Part I Negotiating Innovation.- 2 §04§ Seven rules of creating a successful global IT service organization (Ronald Israëls).- Part III Creating value in chains and networks.- 10 India-EU Industry Value Chains: Perspectives and Evidence from Textiles and Software Industries (Amitendu Palit and Deeparghya Mukherjee).- 11 A dynamic perspective on innovation and business models (Masatoshi Fujiwara).- 12 Leveraging the Changing Value Chain Structure of the Mobile Gaming Sector: A Case Study of Gameport Hong Kong (Teresa Shuk-Ching Poon and Sam Chin-To Chan).- 13 Creative imitation: the evolution of new innovative capacity under a TRIPS compliant patent regime: §04§lusion (Frank Go, Stephen Little and Teresa Poon).§
