Marketing and Management Innovations in Tourism : Insights and Impacts on Industry Growth

Marketing and Management Innovations in Tourism: Insights and Impacts on Industry Growth aims to provide both theoretical and practical contributions to academics and industry professionals by covering scientific studies in the field of tourism. This book emphasizes the importance of gastronomy and food in tourism and offers the opportunity to relate conceptual studies to other areas of tourism. It also provides readers with practical and applicable information thanks to its content enriched with examples of hospitality applications in tourism.