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Vergleichende Analyse der Kommunikationswirkung des Instruments Product Placement in den Medien Kino und TV : Am Beispiel des Kinofilms "Schlussmacher" und der Casting-Show "Germany's next Topmodel" (Akademische Schriftenreihe Bd. V286179) (2015. 96 S. 3

Loch, Maike Marie
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