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Context-Marketing : Der Schlüssel zum Verbraucherverhalten (1. Aufl. 2021. 2021. XII, 297 S. 26 Farbabb., 35 SW-Abb. 24 cm)

Herausgegeben:Ohnemus, Ralph/ Lebok, Uwe H./ Klaus, Florian
119.00 SGD
Member Price
107.10

Product Description

In Zeiten der Zuvielfalt wird das Konsum- und Entscheidungserhalten der Menschen immer intuitiver, automatisierter und weniger differenziert.

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