This book provides an overview of the current developments in the publishing industry and demonstrates the role that young professionals play in this field.
Publishers are confronted with a variety of trends and challenges, including the influence of social media, digitalisation and the use of rapidly changing technologies, as well as new business models and evolving professional profiles within the publishing industry itself.
Due to their digital affinity, among other things, young professionals represent a significant potential source of strategic advantage for the publishing industry. However, what expectations do young people have of the labour market, and how can an attractive working environment and job offer be created to attract and retain young professionals? This book, written by students who understand the challenges first-hand, provides answers to these questions, offers clear recommendations for HR professionals as well as publishers, and demonstrates how both sides can benefit from each other in the future.
Young Professionals in Publishing was written with the support of GPT and translated into German. It was created as part of a university course at Johannes Gutenberg University Mainz and Edinburgh Napier University.
Dieses Buch bietet einen Überblick über aktuelle Entwicklungen in der Verlagsbranche und zeigt auf, welche Rolle Nachwuchskräfte hierbei spielen.
Verlage sehen sich mit einer Vielzahl von Trends und Herausforderungen konfrontiert: vom Einfluss der sozialen Medien über die Digitalisierung und den Einsatz sich schnell verändernder Technologien bis hin zu neuen Geschäftsmodellen und Berufsprofilen innerhalb des Verlages selbst.
Nachwuchskräfte bringen u.a. durch ihre digitale Affinität viele Potenziale mit, die die Verlagsbranche strategisch für sich nutzen kann. Doch welche Erwartungen haben junge Menschen an den Arbeitsmarkt und wie könn
