Z世代-若者はなぜインスタ・TikTokにハマるのか? (光文社新書)若者はなぜインスタ・TikTokにハマるのか?

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世代人口が少ないにもかかわらず、なぜ発信力・拡散力が巨大なのか?なぜコロナ禍でも予想外に消費金額が大きく、人材として「ダイヤモンドの卵」と呼ばれるのか?若者研究の第一人者が徹底分析。

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