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Influencers : Who are they? Where do you find them? and how do they light the fire?

Lamarque, Carole
63.18 SGD
Member Price
56.87
English

Singapore Main Store

Available

E02-06 Floor (, )
E02-05 Floor (, )
D08-03 Floor (, )

Product Description

"\"Influencers are like a match in a hearth. You can''t get the fire to start without them (unless you can afford to use more drastic methods). But their way of working often remains hidden: as soon as the fire is burning
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Influencers provides decision-makers and marketing executives with a guide for translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies.

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