Media Now : Understanding Media, Culture, and Technology (11TH)

Straubhaar/Larose/Davenport's MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 11th Edition, thoroughly illustrates how media technologies develop, operate, converge and impact society. Its comprehensive introduction to today's global media environment includes ongoing developments in technology, culture and critical theory that transform this rapidly evolving industry. Coverage of history, theories, concepts and technical knowledge prepares you for a career in online, interactive and traditional media. Expanded coverage includes social media consumption, policy changes for internet governance, international trends, online privacy protection, media ethics, mobile media and more. You will learn how various media came about and changed to survive economic shifts in society, culture and technology. Become media savvy as the text opens the back door on media operations and decisions.