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The Art of Woo : Using Strategic Persuasion to Sell Your Ideas

Shell, Richard G./ Moussa, Mario
34.79 SGD
Member Price
31.32
English

Product Description

Explaining that the practice of selling ideas is a matter of encouraging others to share one's beliefs by applying strategies in psychology and emotional intelligence, a guide for salespeople invites readers to self-assess their persuasion personality and build on natural strengths. Reprint.

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