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Organizational Buying Behaviour : Purchasing and Marketing Management Implications

Name: Organizational Buying Behaviour : Purchasing and Marketing Management Implications
Brand: Palgrave Macmillan
SKU: 00000_00000_00000_00000
Price: 311.28 SGD
Availability: InStock

Baker, Michael J./ Parkinson, Stephen T./ Moller, K.

311.28 SGD

Member Price

280.16

English

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Product Description

Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.

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Publisher

Palgrave Macmillan

Publication Date

Jun 1986

ISBN

9780333393512

Pages

285

Item Type

Book

Format

Hardcover

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Organizational Buying Behaviour : Purchasing and Marketing Management Implications

Product Description

Available to Order

Organizational Buying Behaviour : Purchasing and Marketing Management Implications

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