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Building Routes to Customers : Proven Strategies for Profitable Growth (2009. 240 p. w. 15 figs. and 7 drawings. 23,5 cm)

Name: Building Routes to Customers : Proven Strategies for Profitable Growth (2009. 240 p. w. 15 figs. and 7 drawings. 23,5 cm)
Brand: SPRINGER, BERLIN
SKU: 00000_00000_00000_00000
Price: 183.10 SGD
Availability: InStock

Raulerson, Peter/ Malraison, Jean-Claude/ Leboyer, Antoine

183.10 SGD

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164.79

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Product Description

The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples.

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Publisher

SPRINGER, BERLIN

Publication Date

ISBN

9780387799506

Pages

240

Item Type

Book

Format

Hardcover

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Building Routes to Customers : Proven Strategies for Profitable Growth (2009. 240 p. w. 15 figs. and 7 drawings. 23,5 cm)

Product Description

Available to Order

Building Routes to Customers : Proven Strategies for Profitable Growth (2009. 240 p. w. 15 figs. and 7 drawings. 23,5 cm)

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