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Great Depression and the Middle Class : Experts, Collegiate Youth and Business Ideology, 1929-1941 (Studies in American Popular History and Culture)

McComb, Mary C.
428.48 SGD
Member Price
385.64
English

Product Description

Great Depression and the Middle Class: Experts, CollegiateYouth and Business Ideology, 1929-1941 explores how middle-class college students navigated the rocky terrain of Depression-era culture, job market, dating marketplace, prospective marriage prospects, and college campuses by using expert-penned advice and business ideology to make sense of their situation.
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While many historians have contended that America took a leftward turn during the economically turbulent 1930s, McComb demonstrates that college students adopted the language of the marketplace, the logic of capitalism, and the process of self-commodification to make sense of their situation and to erect social barriers to protect a threatened middle-class status.

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