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Marketing Research -- hardback (8INTERNATI)

Aaker, David A./ Day, George S./ Kumar, V.
117.28 SGD
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105.56

Product Description

Features relevant examples and citations. This title includes coverage of e-commerce and database marketing. It contains cases and problems that cover a wide range of products and organizations. It takes readers step-by-step through the marketing research process, describing advanced methodologies.

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