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Talk Triggers

Baer, Jay/ Lemin, Daniel
47.82 SGD
Member Price
43.04
English

Singapore Main Store

Available

E03-08 Floor (, )
E03-06 Floor (, )

Product Description

Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realisation that same is lame.
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The definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

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