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The Handbook of International Marketing Communications

Monye, Sylvester O. (EDT)
129.92 SGD
Member Price
116.93
English

Product Description

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.
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aeo Fills a recognised gap in international marketing literature. aeo Written by an international team of prestigious academics and practitioners including Professor Michael J. Baker, Professor Andrew Ehrenberg, Professor Sam Black, and Professor Eugene Johnson. aeo Unique in its truly global and integrative approach.

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