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The Icarus Deception : How High Will You Fly?

Godin, Seth
37.06 SGD
Member Price
33.36
English

Singapore Main Store

Available

E01-01 Floor (, )
E06-01 Floor (, )
E02-06 Floor (, )

Product Description



The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Don’t fly too close to the sun. According to Seth Godin, the new truth is: It’s better to be sorry than safe. You need to fly higher than ever. Godin shows how we can thrive in an econ¬omy that rewards art, not compliance. He explains why true innovators focus on trust, remarkabil¬ity and leadership. And he makes a passionate argument for why you should be treating your work as art, and to stand up, stand out, and make a difference.
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What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's essential.

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