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Emotion and Reason in Consumer Behavior

Chaudhuri, Arjun
428.48 SGD
Member Price
385.64
English

Product Description

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

... Read Full Text

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