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Persuasion in Practice (2ND)

Reardon, Kathleen Kelley
192.27 SGD
Member Price
173.05
English

Product Description

What is persuasion? How is it maintained? How is it practised and applied? This volume deftly answers these questions and helps debunk many of the myths surrounding this topic. It also examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.

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