Big Bird and Beyond : The New Media and the Markle Foundation

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This work examines the career of Lloyd Morrisett - a television executive who developed the successful children's television programme Sesame Street, with the aim of teaching pre-school children the basics of literacy. His other media and journalistic achievements are also listed.

This work examines the career of Lloyd Morrisett - a television executive who developed the successful children's television programme "Sesame Street", with the aim of teaching pre-school children the basics of literacy. His other media and journalistic achievements are also listed.

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