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A Business History of the Swatch Group : The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

Name: A Business History of the Swatch Group : The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
Brand: Palgrave Macmillan
SKU: 00000_00000_00000_00000
Price: 327.78 SGD
Availability: InStock

Donze, Pierre-yves

327.78 SGD

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295.01

English

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Product Description

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

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Publisher

Palgrave Macmillan

Publication Date

Apr 2014

ISBN

9781137389060

Pages

152

Item Type

Book

Format

Hardcover

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A Business History of the Swatch Group : The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

Product Description

Available to Order

A Business History of the Swatch Group : The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

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