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Advertising International : The Privatisation of Public Space (Comedia)

Mattelart, Armand
258.18 SGD
Member Price
232.37
English

Product Description

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

... Read Full Text

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