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Resort Destinations

Prideaux, Bruce
666.55 SGD
Member Price
599.90
English

Product Description

Destination management and resort development and planning are strong core areas in the final year of most undergraduate degrees and a popular area of study at postgraduate level. Using original case studies based on his own research, Resort Destinations uses examples from Australia's Gold Coast, Britain's Brighton, USA's Las Vegas, as well as Hong Kong, New Zealand and the Caribbean.
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Discusses the threats to resort destinations and presents various evaluation methods and planning tools for analysis. This title looks at the impact and role of individuals as visionaries, investors, marketers and planners. It includes case studies from Australia's Gold Coast, Brighton UK, Las Vegas USA, Hong Kong, New Zealand and the Caribbean.

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