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Sports Sponsorship and Brand Development : The Subaru and Jaguar Stories

Beck-burridge, M./ Walton, J.
100.69 SGD
Member Price
90.63
English

Product Description

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

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