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Personal Selling: Building Customer Relationships and Partnerships (3RD)

Anderson, Rolph/ Mehta, Rajiv/ Dubinsky, Alan
427.34 SGD
Member Price
384.61
English

Product Description

Now is an especially exciting and challenging time to study professional selling. Personal Selling: Building Customer Relationships and Partnerships uses a pragmatic, up-to-date, realistic, upbeat, and professional approach to the study of personal selling.

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